Auto Insurance – Easy Tips For Lowered Rates

Many people have found the numerous insurance companies they have to choose from when searching for an affordable auto insurance quite tedious a chore. The simple truth is that this number is actually to your benefit. Read on to find out how.

For a state like new york with about 270 insurance providing car insurance policies, it can be quite confusing. However, all these companies want your business so they would compete amongst themselves for it causing them to look for incentives to draw you to them. If you know how to capitalize on this, you can save a lot. We would look at this later.

The first thing I would want to remind you of are the things that affect your rates in the first place.

If you have yet to purchase your car, know that the type of car you want to insure would definitely affect your auto insurance premium. The more expensive it is, the higher your premium would be and vice versa.

If you make use of your car a lot, that is, you drive and cover a lot of mileage, then be sure that your premium would be on the increase. The more mileage you accumulate, the higher the risk of your making a claim due to damage, accident etc. Remember the cardinal rule. Whatever increases your likelihood to make a claim automatically increases your premium and vice versa.

When buying a vehicle insurance policy, you really need to take advantage of the competition amongst insurers as stated at the start of this article. How do you do that? Get quick auto insurance quotes from quotes comparison sites online. Getting quick auto insurance quotes gives you a sneak preview of what several insurers would charge you for the coverage you need. The more quotes you get, the more your chances of saving and enjoying the lowest possible rates on the vehicle insurance coverage of your choice.


More Money Shifting to Online Marketing Budgets

A report has been released after Econsultancy and Exact Target marketing research firms jointly researched on brand reputation strategies in marketing. The survey participants included nearly 1000 marketers. The study evidently illustrated the heavy budget cuts of these marketers in radio, print and TV, and simultaneously marketed their products and services online in an effort to build brand reputation and recognition.

The research highlights that in addition to the past upsurge in online marketing and branding efforts, the current year is expected to observe a 17% increase in digital marketing spending. Day by day, many companies are moving to online marketing after observing the huge online traffic.

“The shift from offline to online is in full swing as marketers look to measure direct increases in top-line sales, site traffic and improve overall marketing return on investment,” says Morgan Stewart, ExactTarget’s director of research and strategy and co-author of the report. “Interestingly, brand reputation is becoming a more significant driver of the migration to digital marketing, particularly when it comes to social media.”

Nearly 70% of the survey respondents revealed their interest in increasing their digital marketing budgets especially for off-site social media marketing through sites like Twitter and Facebook. About 65% of them are developing plans for on-site social media marketing by still raising their budgets.

The other findings included:

  • 28% of the respondents have planned and currently in the process of shifting their budgets to digital channel from traditional marketing
  • In spite of the fact that below one fifth of the marketers are only able to measure their return on investment effectively for their online marketing investments, nearly two-thirds of them are all set for not only investing in online social media marketing but also further increase the investments.
  • 64% of the marketers have planned to further rise their budgets in SEO (Search Engine Optimization)
  • 56% of the companies aim to increase their mobile marketing budgets
  • 54% of the marketers are ready to increase their budgets for email marketing channels
  • 51% of the marketers are aiming for paid search and increasing their budgets in that section
  • 42% of the respondents have planned to maintain the same budgets as the last year 2009; however, 13% are planning to lower their marketing budgets.
  • 41% plan to reduce their expenses on print or radio marketing in the current year 2010

“The research shows a healthy outlook for the digital marketing industry with the majority of responding companies increasing their budgets for most digital channels,” says Linus Gregoriadis, research director at Econsultancy. “Social media marketing is the area where companies are most likely to be spending more money during 2010, but areas such as search engine marketing and email marketing will remain buoyant.”


Accounts Receivable Financing Explained in Simple Terms

In its simplest definition, accounts receivable financing is the trading of what your customers owe you in the future for cash you receive today.

How is that possible? It is possible because there are accounts receivable financing companies that are in the business of lending you money in exchange for the money you are owed by your customers. They pay you less than what you are owed, therefore profiting from the difference.

Here is how it works:

  1. Customer A owes you $1,000 30 days from now.
  2. Company B tells you to sell the accounts receivable of $1,000 to them for $990.
  3. You agree and transfer the rights to collect on the $1,000 to Company B in exchange for a $990 payment you receive today.

What happens as a result of all this? Customer A still owes $1,000, except they don’t pay you. They pay Company B instead. Company B paid you $990 in exchange for the right to collect $1,000 30 days later, while you collected $990 immediately.

In this transaction, you ended up losing $10 bucks on the deal, but you transferred the uncertainty of potentially not being able to collect $1,000 from Customer A to Company B. Just because a customer promised to pay you $1,000 30 days later doesn’t mean you will collect on it. Many customers default on their payments.

When factoring, you determine how much cash today is worth to you. In this example, it cost you $10 or 1% of the $1,000 accounts receivable to get the cash today. In larger companies, this practice is also commonly referred to as the securitization of assets. Companies sell their assets (the accounts receivables) at a discount in exchange for cash upfront.

Although it might sound a bit complex, it is really not and has become relatively fast and easy to execute. Factoring is a widely accepted and used business tool to support business strategy such as securing working capital to sustain the business or growth capital to expand it.

Because you are accelerating your cash flow and mitigating the risk of not collecting from your customers, you are in a position to recycle the cash into profitable initiatives sooner than otherwise. Smaller business owners also refer to this method of expediting cash flow as invoice factoring.

With all that said, there is an important distinction I’d like to highlight between accounts receivable financing and a business loan. In a loan, you are taking on debt on your balance sheet, on which you pay interest to service the debt over time. When factoring, you are not taking on debt. You are trading one asset (accounts receivables) for another (cash).

In fact, when I was struggling to raise growth capital through debt funding, no bank was willing to lend to me. In fact, even the Small Business Administration (SBA) denied my application for a loan despite a solid 18 month track record.

It was then when I resorted to factoring, and have done it ever since. It’s a great solution not only to cash flow issues, but also a risk mitigation mechanism and growth strategy.

There are some accounts receivable financing companies out there that allow you to open up an account online, and get you the cash you need within 48 hours of opening. That is just 2 days! And once you have the ball rolling, the ongoing process takes less than 24 hours or one day.

Choosing the right accounts receivable financing company can take some time, but if you are fortunate to partner with the right one, this relationship can propel your business to newer heights.


How Can I Bag Cheap Car Insurance?

When recession has hit the global market, everyone is looking for sources to cut down expenses. Certainly, the one area this can be applied is to bag a cheap car insurance. This can be achieved only if the current contract is coming to an end. Either one must not renew the contract or ask the insurance provider to offer a loyalty discount if they want to cater to the insurance for a long time! If they refuse, it is a good idea to gather different auto insurance quotes from other sources. It’s always advisable to compare insurance quotes to benefit.

Another idea is to bundle up all other insurances from the same provider, such as life insurance, home insurance, and car insurance and put it together while taking the advantage of a discount. If car insurance is able to provide a reasonable amount of cover at reasonable cost, it is termed as inexpensive auto insurance. To avail of this kind of facility, auto insurance quotes from different companies must be compared for cheap car insurance. Insurance companies make use of statistics to decide on the premium – based on the car to be insured, the owner and the background.

Options that can be looked upon to sign the perfect deal

(a) One must ensure that the car has security devices like theft alarm fitted before you approach an insurance company. Some concession is received by taking this measure.

(b) If there is one or more vehicles go in for insurance collaboration. Every insurance company offers discounts for multiple vehicles registered, on the insurance premium.

(c) Auto insurance policies should be purchased yearly, as there is no change in the insurance rate for a fiscal year in any condition.

(d) Vehicle’s mileage should be often checked.

(e)Auto communities can come handy in assisting members to purchase the cheapest auto insurance quote. Therefore one needs to be in touch with them.

(f) Also one must try to lessen the coverage of financial liability and medical help through an accident insurance package.

How important is it to strike a good deal

Globally everyone is looking out for cheap car insurance. To solve this problem there are many sites which not only offer services at low cost but also provide clients with many options that prove beneficial. Good auto insurance is a dual combination of better features at low cost and therefore compromising on any one is acceptance of a bad deal. People know the worth of car insurance only when they fall into tragic situations.

While going for cheap auto insurance quotes must make sure that the auto insurance quote is transparent. There are insurance companies that do provide auto insurance at a low cost but they do not provide many options and features to their customers. This means that one can get stranded in situations like accidents and car damages. Hence, it’s a better idea to get more information about all cheap auto insurance companies and compare insurance quotes before one goes ahead and signs the deal.